The challenge of cultural diversity to an effective hospitality and tourism industry
Keywords:Business Administration, Microeconomics, Globalization, Demographics, Tourism Economics, Labour Economics, Growth, Sustainability
The decision of an organization to be active in the field of hospitality and tourism should include correct decisions related to cultural diversity through the examination of the social culture in which they operate. "The consequences of a positive social change include the ability to identify benefits for both the organization and its employees" (Nwankpa, 2018). The understanding and respecting of cultural diversity can affect the achievement of goals of an organization. “As tourism is the main source of intercultural contacts, any cultural diversity can have an effect on the overall working environment dealing with current and future challenges of tourism in the country” (Milicevic, 2017). The purpose and originality of this article is to present the design and methodology has been used to examine this topic, and describe the findings and implications of the results in order to support the organisations and its staff who are employed in the hospitality and tourism industry, and therefore, regarding the cultural diversity and the effects it has on tourists as human beings. The article presents a real empirical study of research related to the local hospitality and tourism industry in the Republic of Cyprus.
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