Development of an innovative marketing strategy in agriculture
Keywords:
Agriculture, modernization, innovation, agro-industry, efficiency, productivityAbstract
In this article, the priority directions of technological modernization of agriculture, further improvement of management of agricultural machinery enterprises, increasing their efficiency and profitability, modernization of production in the field, technical and technological re-equipment, modern, high productivity for the agro-industrial complex, domestic and foreign markets organization of production of competitive machinery and equipment was considered.
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